What Is Inbound Email Marketing? Continue reading to discover…
…Why I Choose Getresponse Over Many Other Tools For My Email Follow-up Needs, And Detailed Review Of This Popular Email Marketing Tool…
If you’re reading this, most likely you’re considering getting an email marketing app to assist you in producing and sending out newsletters to your clients.
The hunt for a decent email marketing solution for your business is not an easy one.
Automating your e-mail marketing is something that so essential – you wish to ensure they have abundant functions, simple interface, variety of design templates, exceptional deliverability rate, solid support and most notably a cost effective rates plan.
After trying out a few major email marketing autoresponders, I’m impressed enough to announce the winner…GetResponse!
In this Getresponse evaluation, I took my time to research about GetResponse as a leading e-mail marketing option and drill down into its benefits and drawbacks. I hope by the end of this, ultimately it’s going to answer for you regarding What Is Inbound Email Marketing and ultimately – Is Getresponse right for your service?
After reading through this, you’re going to find…
- What exactly is Getresponse?
- Does it have all the functionality I require for my email marketing campaigns?
- What’s the rates like?
- How does it compare to other leading email marketing options, like Aweber and Clickfunnels?
- What’s the brand-new ‘Conversion Funnel’ feature like?What Is Inbound Email Marketing
- Is Getresponse easy to use?
Continue reading to find out the answers to these questions, followed by a summary of all the advantages and disadvantages of Getresponse.
Let’s begin with a basic overview of the product.
What is Getresponse?
Getresponse started out as early as 1998 as an email marketing autoresponder. What it in fact allows you to do is produce a newsletter.
Essentially you can…
- Send one-time email broadcasts announcing updates and offers.
- Set up autoresponder -Nurture subscribers through automated follow-up e-mails.
- Automated e-mails – Trigger emails after purchases, abandoned carts, website visits, and more.
- Easy Segmentation of your emails – higher engagement rates by sending your message to a specific group of customers viewWhat Is Inbound Email Marketing
- Evaluate data related to your email marketing projects — open rate, click through, forwards etc.
Over the years (and decades!), Getresponse’s function set has actually progressed quite a bit, to the point where it has become more of an ‘all-in-one’ marketing service.
In addition to email marketing, it now also provides webinar hosting, landing pages and automated sales funnels.
It’s a popular platform for those who are wanting to have an autoresponder or e-mail list management software application, landing page creation, webinar hosting and automated sales funnels all in one place.
Just before we dive into the prices strategies, it is vital to understand that Getresponse actually provides a 30-days totally free trial.
This shows how confident they are with their marketing automation service. I honestly recommend you to give it a test drive here, absolutely free.
The Getresponse pricnig is among the most practicals that I have ever seen, compared to other autoresponder service. It depends on how many users or customers you have.
Basically, there are four Getresponse plans:
- Basic — beginning at $15 each month to send out an unlimited variety of e-mails to as much as 1,000 customers.
Even with this fundamental plan, besides the autoresponder features, you get
- unlimited landing pages,
- unlimited automation templates,
- sales funnels,
- unlimited lead funnels,
- Facebook Ads built-in
- capability to sell e-products
- Plus— starting at $49 monthly for up to 1,000 subscribers.
With Plus plan, additional functions you get are the
- automation contractor,
- webinars ( max 100 guests),
- contact scoring & tagging (a necessary feature!),What Is Inbound Email Marketing
- 5 sales funnels and
- 5 webinar funnels.
Plus, it also permits you to have the ‘work together’ functions in cases where you may have virtual assistants or colleagues who need to access the very same account.
- Professional — beginning at $99 per month for as much as 1,000 customers.In this expert plan, in addition to the above, you get
- limitless automation contractor,
- ability to host paid webinars,
- webinars with more attendees (as much as 300!),
- limitless sales funnels,
- unrestricted webinar funnels and
- 5 ‘work together’ users.
One bonus function in this plan that I wish to highlight here is the ‘on-demand webinars’ which enables you to have automated, prerecorded webinars without the requirement to be present throughout the event.
It’s also called an evergreen webinar and you may have to pay huge bucks elsewhere to have this function but with Getresponse, you get them even at professional level. It’s a great add-on feature I would say!
- Enterprise — starting at $1,199 each month for lists going beyond 100,000.
This enterprise level provides you a devoted IP address, and it consists of some deliverability and e-mail marketing consulting services as add-on.
As you include more customers to your list, the prices rise. For example, at the top end of the scale, you can anticipate to pay $450, $499 or $580 each month respectively to host a list with 100,000 customers in it on the ‘Basic’, ‘Plus’ and ‘Professional’ plans.
For the “Enterprise” plan, specific prices depends on your requirements and list size– if you want to go for this plan, you’ll need to get in touch with Getresponse to arrange a demonstration, discuss your needs and work out prices.
You can get significant discounts if you select to pay upfront for 12 or 24 months of service (18% and 30% respectively).
In addition to the paid strategies, a 30-day free trial is also readily available, which you can access by means of this link.
Getresponse Feature Review #1: Perfect timing
With Perfect Timing, Getresponse knows the ” optimum hour of the day” when your customer is more than likely to open and click your e-mails.
When this option is triggered, Getreponse will wait from 0 to 23 hours before providing your e-mail to each customer individually to ensure that the shipment takes place exactly throughout that “perfect timing” slot for each person on your list.
Example # 1: Sarah connects with her email mostly in the evening. GetResponse has computed Sarah’s Perfect Time window to be in between 7 PM and 8 PM. GetResponse forecasts that’s when she’s probably to open emails and click links.
With Perfect Timing off, you might send her an e-mail at 9 AM and Sarah will be buried with 10 hours of e-mails by the time she checks her mailbox at 7 PM. Or you could send her an e-mail at 11 PM when she’s currently in zzz mode.What Is Inbound Email Marketing
With Perfect Timing on, GetResponse will deliver your email to Sarah in between 7 PM and 8 PM, dramatically increasing the possibility she will open your e-mail, read it and click through.
Cool thing is, the ideal time is determined based upon any previous mailing sent out to Sarah by any user, not simply you. This assists make Perfect Timing much more effective.
Example # 2: Let’s state you have 3 subscribers: Joe with Perfect Timing 9-10 am David with Perfect Timing 2-3 pm Sarah with Perfect Timing 7-8 pm. Now, you send a newsletter at 9 AM in the early morning with Perfect Timing on. Joe will be emailed immediately since 9 AM is already his “perfect timing”. David’s email will be postponed by 5h to strike his “sweet area” that starts at 2 PM. Sarah’s email will be postponed by 10h (so that she gets it between 7-8 pm).
Perfect Timing is really really a good feature and it will certainly improve your outcomes and conversion.
Note: You get ”perfect time’ function even with one of the most basic plan (and of course during your totally free 30-day trial with Getresponse here).
Getresponse Feature Review #2: 99% Deliverability rate.
The percentage of e-mails sent that successfully reach your customers’ inboxes is a crucial factor to think about. Without a great deliverability rate, even with the most sophiscated features, your message does not get to the reader and that’s the most essential part right?
While deliverability depends upon lots of elements, consisting of the material of your messages, the deliverability rate could vary for each mailing.
For Getresponse as a whole, nevertheless, data show that their general deliverability rate currently stands at 99%, which is a remarkable deliverability rate.
You can be felt confident that the vast bulk of emails you send out using Getresponse will reach your designated recipients.What Is Inbound Email Marketing
So, as soon as you have actually got your Getresponse autoresponder set up appropriately, you can inspect deliverability rate of each message on your email analytics– this is a benefit function seldom seen in completing items’ metrics.
Great job, Getresponse!
Getresponse Feature Review #3 – Custom DKIM..
Customized DKIM is generally an authentication technique developed to improve security for the senders and receivers of e-mail– is also offered on all Getresponse strategies. This can really enhance deliverability.
Getresponse Feature Review #4 – A/B Testing…
Split testing, or A/B testing includes sending variants of your e-mail to some of individuals on your subscriber list, keeping an eye on the efficiency of each, and selecting the ‘finest’ variation to be sent out to the rest of your list.
Compared to its competitors, it enables you to split test up to five different messages versus each other (using subject header, from field, content and send time as variables) – this is way much better than other email companies who just provide 2-3 variations for testing.
Besides split testing your email messages, you can also split test your squeeze page landing page, different funnels, your opt-in forms . So, you do not require separate tracking tools to do this. All is integrated in for you in Getresponse.
Getresponse Feature Review #5 – Done For You Conversion funnel..
With Getresponse, you also get ready-made, automatic sales funnel generator which not only builds your landing pages but also automates your e-mails, offers your items, and even recuperates deserted orders for you. Eventually it helps to convert your clients. It’s previously referred to as autofunnel.What Is Inbound Email Marketing
The cool thing is, nearly every aspect of creating a funnel is included and automated for you. You just need to complete the blank.
Even for sending traffic to your landing page, you can place Facebook and Instagram advertisement right in Getresponse itself. This is actually a time-saver. I like this feature!
Social advertisements creator is also consisted of where you can utilize ready-made design templates customized to your organisation and produce sensational animations in minutes– even if you’re not a designer. All from an app on your phone– at no extra cost.
You also have your squeeze pages and web forms all ready made for you. The most impressive function is their exit-intent pop-ups where you can get more subscribers by catching the e-mail addresses of visitors who will leave your pagepage. No additional coding for that. All you do is customize the material. It’s so easy!
Did you know that Getresponse act also as a store for your items?
You can include and handle your digital and physical products in GetResponse — and immediately include them on your pages and in your emails.
If you’re doing e-commerce, you can easily link your shopping cart and import your items from Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop. Everything is made very simple and streamlined in Getresponse. That’s why I really enjoy about Getresponse!
Another impressive function is their abandon order e-mail. It’s a beneficial function to convince individuals to complete the orders they left by sending them perfectly-timed emails you don’t even need to set up.
Getresponse Feature Review #6 – One-click Upsell Page
Have you seen those one-click upsell pages? With this feature inside Getresponse, you can easily increase your earnings and promote limited-time deals immediately after a customer’s purchase. Setting up is not hard at all, just follow their on-screen guideline.
Getresponse Feature Review #7 – KISS!
I have been a Getresponse user for a long time and this is among the reasons I stayed. Everything is made really simple for even the most beginner beginners.
Even if you have not set up a funnel in the past, I am very positive that you can launch a funnel in under 2 hours (or even much faster!) with their pre-designed scenarios. Their funnel design templates are one of the much better quality ones around and are constantly upgraded.
Each scenario set functions top quality images, designs, and professional sales copy — just add some information about your deals and you’re good to go.
A couple of quick comparisons amongst the marketplace’s leading autoresponder, online marketing automation software application and funnels.
Getresponse Feature Review #8 – Special Discounts!
A seldom mentioned reward feature of Getresponse is that it provides you special deep discounts or benefits from popular authority websites. Simply have a look at these and you’ll understand what I imply.
- LiveChat – premium live chat and help desk software – 50% off (or, you may opt for a $10 credit here)
- Clickmeeting – Easy-to-use video conferencing app, 100% no-install and mobile-friendly service, with automation tools and integrations done for you. – 30% off! (Get a 30-day FREE trial here).
- TailorBrands – an innovative branding platform that allows you to develop everything you require with no effort and very little costs. — 25% off.
- VyprVPN – Premier VPN service provider who makes security and privacy simple and accessible for all Internet users. – 50% off very first month!
- Brand24 – provides you immediate access to mentions about your brand name across the web.- 50% off for first 3 months.
- SEOPowerSuite – all-in-one software for running full-cycle SEO campaigns. – FREE for 30 days + 33% discount.
And a lot more. These are just tips of the icebergs!
All these exclusive benefits are just bundled in their premium marketing toolkit inside your Getresponse members’ area.
Aweber Vs GetresponseWhat Is Inbound Email Marketing
Now, both are truly great e-mail marketing tools and autoresponders. Nevertheless, there are couple of distinctions which come down to what is your preference and circumstances.
Rates wise, with Aweber, you get total variety of features no matter which package or level you pick. You pay more for the number of subscribers that you have in your list.
For Getresponse, you can just get the complete suite of functions with the greater plan. Nevertheless, Getresponse’s price is a little less expensive than Aweber and if you’ve a smaller list size, Getresponse deals an extremely competitive cost.
For assistance, Aweber offers a phone assistance, which is not avalaible in Getresponse. So, if you’re someone who needs that peace of mind that you can just pick up the phone and get your technical concerns figured out on the spot, go for Aweber. If not, Getresponse’s assistance is otherwise standard, simply that it doesn’t have the 24/7 phone assistance.
Now, where Getresponse truly sticks out from Aweber is the exceptional marketing automation and autoresponder choices, and a very extensive method of handling your email sections.
With Getresponse, you can send out extremely customized emails with CRM functionality built-in. And they have among the more instinctive and easy to use interface. Compared to Aweber, they have a more modern-day and easy-to-customize email templates.
Both provide a complimentary trial, with Getresponse providing a no-credit-card-required free trial. So take your time, and try them out and see which one is best for you.
For Aweber, you can click through this link to get a FREE 30-day trial.
For Getresponse, this link will give you a no-credit-card-required 30-day FREE trial.
Getresponse Vs ClickFunnels
Both permit you to produce landing pages and sales funnel, however, Clickfunnels as the name suggests, includes a lot more outstanding features that you need to produce their sales funnel like e-mail autoresponder software and shopping cart. The exceptional functions allow you to develop a sales funnel for different purposes.What Is Inbound Email Marketing
However, Getresponse started out as an e-mail responder service which’s their strong points. Its split-testing, reporting and information segmentation features are tough to beat in ClickFunnels.
ClickFunnels does have their own built-in email responder, however it just comes with their higher plan that costs $297/month. Nevertheless, it likewise lets you run your own affiliate program, and spares you the pain and headache of integrating with other email software application like MailChimp.
If you require more feature rich marketing automation software, you might think about ClickFunnels as it also incorporates with Twilio permitting users to send automatic text messages to their funnel customers. (a plus point!).
In summary, depending what functions you’re searching for, you might wish to think about ClickFunnels if you’re wanting to handle all elements of marketing and sales funnel all from one application.