Email Marketing Strategy 2018? Continue reading to discover…
…Why I Prefer Getresponse Over The Other Tools For My Email Follow-up Needs, And Thoroughly-researched Review Of This Popular Email Marketing Tool…
If you’re on this page, most likely you’re thinking about getting an email marketing option to assist you in creating and sending newsletters to your customers.
The search for a good email marketing solution for your business is not an easy one.
Automating your email marketing is something that so important – you wish to ensure they have rich functions, straightforward interface, wide array of design templates, excellent deliverability rate, solid support and most significantly a budget friendly prices plan.
After trying out a few popular email marketing autoresponders, I’m impressed enough to announce the winner…GetResponse!
In this Getresponse evaluation, I took my time to research about GetResponse as a famous e-mail marketing option and drill down into its pros and cons. I hope by the end of this, ultimately it’s going to answer for you regarding Email Marketing Strategy 2018 and ultimately – Is Getresponse right for your business?
After reading through this, you’re going to learn…
- What exactly is Getresponse?
- Does it have all the functionality I need for my e-mail marketing projects?
- What’s the rates like?
- How does it compare with other leading e-mail marketing services, like Aweber and Clickfunnels?
- What’s the new ‘Conversion Funnel’ function like?Email Marketing Strategy 2018
- Is Getresponse easy to use?
Continue reading to discover the answers to these questions, followed by a summary of all the advantages and disadvantages of Getresponse.
Let’s begin with a basic overview of the product.
What is Getresponse?
Getresponse started out as early as 1998 as an e-mail marketing autoresponder. What it actually enables you to do is develop a newsletter.
Essentially you can…
- Send one-time e-mail broadcasts revealing updates and deals.
- Set up autoresponder -Nurture subscribers through automated follow-up emails.
- Automated e-mails – Trigger emails after purchases, deserted carts, website visits, and more.
- Easy Segmentation of your e-mails – higher engagement rates by sending your message to a particular group of subscribers viewEmail Marketing Strategy 2018
- Evaluate stats related to your e-mail marketing projects — open rate, click through, forwards and so on.
Throughout the years (and decades!), Getresponse’s feature set has actually evolved quite a bit, to the point where it has become more of an ‘all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages and automated sales funnels.
It’s a popular platform for those who are aiming to have an autoresponder or email list management software, landing page production, webinar hosting and automated sales funnels all in one location.
Just before we dive into the prices strategies, it is vital to know that Getresponse really offers a 30-days complimentary trial.
This shows how confident they are with their marketing automation service. I strongly suggest you to give it a test drive here, definitely free.
The Getresponse pricnig is among the most practicals that I have ever seen, compared to other autoresponder service. It depends on how many users or customers you have.
Basically, there are 4 Getresponse plans:
- Basic — beginning at $15 monthly to send an endless number of emails to approximately 1,000 customers.
Even with this fundamental plan, besides the autoresponder features, you get
- unlimited landing pages,
- unlimited automation design templates,
- sales funnels,
- unlimited lead funnels,
- Facebook Ads built-in
- ability to sell e-products
- Plus— starting at $49 monthly for approximately 1,000 customers.
With Plus plan, extra functions you get are the
- automation builder,
- webinars ( max 100 participants),
- contact scoring & tagging (an essential feature!),Email Marketing Strategy 2018
- 5 sales funnels and
- 5 webinar funnels.
Plus, it also allows you to have the ‘work together’ functions in cases where you may have virtual assistants or co-workers who require to access the very same account.
- Professional — starting at $99 per month for up to 1,000 subscribers.In this expert plan, in addition to the above, you get
- limitless automation contractor,
- ability to host paid webinars,
- webinars with more attendees (as much as 300!),
- unlimited sales funnels,
- unrestricted webinar funnels and
- 5 ‘work together’ users.
One bonus function in this plan that I want to highlight here is the ‘on-demand webinars’ which allows you to have automatic, prerecorded webinars without the requirement to be present throughout the occasion.
It’s also known as an evergreen webinar and you may need to pay huge dollars elsewhere to have this feature but with Getresponse, you get them even at professional level. It’s a great add-on feature I would say!
- Enterprise — starting at $1,199 monthly for lists surpassing 100,000.
This enterprise level offers you a dedicated IP address, and it includes some deliverability and e-mail marketing consulting services as add-on.
As you include more subscribers to your list, the prices increase. For example, on top end of the scale, you can anticipate to pay $450, $499 or $580 per month respectively to host a list with 100,000 subscribers in it on the ‘Basic’, ‘Plus’ and ‘Professional’ plans.
For the “Enterprise” plan, exact rates depends on your requirements and list size– if you are interested in this plan, you’ll require to call Getresponse to set up a demonstration, discuss your needs and work out prices.
You can get substantial discounts if you select to pay upfront for 12 or 24 months of service (18% and 30% respectively).
In addition to the paid plans, a 30-day free trial is also offered, which you can access by means of this link.
Getresponse Feature Review #1: Perfect timing
With Perfect Timing, Getresponse knows the ” optimum hour of the day” when your customer is most likely to open and click your emails.
When this alternative is activated, Getreponse will wait from 0 to 23 hours before delivering your e-mail to each customer separately to ensure that the shipment happens precisely during that “perfect timing” slot for every person on your list.
Example # 1: Sarah interacts with her e-mail mostly at night. GetResponse has computed Sarah’s Perfect Time window to be in between 7 PM and 8 PM. GetResponse anticipates that’s when she’s more than likely to open emails and click on links.
With Perfect Timing off, you might send her an e-mail at 9 AM and Sarah will be buried with 10 hours of emails by the time she checks her mail box at 7 PM. Or you could send her an e-mail at 11 PM when she’s already in zzz mode.Email Marketing Strategy 2018
With Perfect Timing on, GetResponse will provide your email to Sarah in between 7 PM and 8 PM, dramatically increasing the opportunity she will open your e-mail, read it and click through.
Cool thing is, the best time is determined based upon any previous mailing sent out to Sarah by any user, not just you. This assists make Perfect Timing much more effective.
Example # 2: Let’s state you have 3 customers: Joe with Perfect Timing 9-10 am David with Perfect Timing 2-3 pm Sarah with Perfect Timing 7-8 pm. Now, you send out a newsletter at 9 AM in the morning with Perfect Timing on. Joe will be emailed immediately due to the fact that 9 AM is already his “perfect timing”. David’s e-mail will be delayed by 5h to hit his “sweet area” that starts at 2 PM. Sarah’s e-mail will be delayed by 10h (so that she gets it in between 7-8 pm).
Perfect Timing is truly really a good feature and it will certainly improve your results and conversion.
Note: You get ”perfect time’ function even with one of the most fundamental plan (and obviously during your totally free 30-day trial with Getresponse here).
Getresponse Feature Review #2: 99% Deliverability rate.
The portion of e-mails sent out that effectively reach your customers’ inboxes is an important factor to consider. Without a good deliverability rate, even with the most sophiscated functions, your message doesn’t get to the reader which’s the most essential part right?
While deliverability depends on lots of factors, including the content of your messages, the deliverability rate could differ for each mailing.
For Getresponse as a whole, nevertheless, stats show that their total deliverability rate currently stands at 99%, which is an excellent deliverability rate.
You can be rest assured that the vast majority of e-mails you send using Getresponse will reach your intended receivers.Email Marketing Strategy 2018
So, when you have got your Getresponse autoresponder set up effectively, you can inspect deliverability rate of each message on your e-mail analytics– this is a reward function rarely seen in competing items’ metrics.
Terrific job, Getresponse!
Getresponse Feature Review #3 – Custom DKIM..
Customized DKIM is essentially an authentication strategy created to enhance security for the senders and receivers of e-mail– is also available on all Getresponse strategies. This can actually improve deliverability.
Getresponse Feature Review #4 – A/B Testing…
Split testing, or A/B testing includes sending out versions of your e-mail to some of the people on your newsletter, keeping track of the efficiency of each, and selecting the ‘finest’ version to be sent out to the rest of your list.
Compared to its competitors, it permits you to split test up to 5 various messages versus each other (using subject header, from field, content and send time as variables) – this is way much better than other e-mail companies who just offer 2-3 variants for testing.
Besides split testing your email messages, you can also split test your squeeze page landing page, your funnels, your opt-in forms . So, you do not require separate link tracking to do this. All is integrated in for you in Getresponse.
Getresponse Feature Review #5 – Done For You Conversion funnel..
With Getresponse, you also get ready-made, automatic sales funnel generator which not just builds your landing pages however also automates your e-mails, sells your items, and even recovers abandoned orders for you. Ultimately it helps to convert your customers. It’s previously called autofunnel.Email Marketing Strategy 2018
The cool thing is, almost every element of creating a funnel is provided and automated for you. You simply need to fill in the blank.
Even for sending traffic to your landing page, you can set up Facebook and Instagram advertisement right in Getresponse itself. This is really a time-saver. I like this feature!
Social advertisements creator is also included where you can use ready-made design templates customized to your service and develop spectacular animations in minutes– even if you’re not a designer. All from an app on your phone– at no additional cost.
You also have your squeeze pages and web forms all ready made for you. The most impressive feature is their exit-intent popup where you can get more opt-in by capturing the e-mail addresses of visitors who will leave your sitepage. No extra coding for that. All you do is personalize the content. It’s so straightforward!
Did you realize that Getresponse act also as a store for your items?
You can include and manage your digital and physical items in GetResponse — and instantly include them on your pages and in your emails.
If you’re doing e-commerce, you can quickly connect your shopping cart and import your products from Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop. Everything is made very simple and streamlined in Getresponse. That’s why I truly like about Getresponse!
Another outstanding feature is their abandon order e-mail. It’s a beneficial feature to encourage individuals to complete the orders they left by sending them perfectly-timed e-mails you don’t even need to establish.
Getresponse Feature Review #6 – One-click Upsell Page
Have you seen those one-click upsell pages? With this feature inside Getresponse, you can easily increase your income and promote limited-time offers right away after a client’s purchase. Setting up is not difficult at all, just follow their on-screen direction.
Getresponse Feature Review #7 – KISS!
I have actually been a Getresponse user for a long time and this is one of the factors I stayed. Whatever is made very simple for even the most amateur newbies.
Even if you have actually not set up a funnel in the past, I am extremely positive that you can launch a funnel in under 2 hours (or perhaps faster!) with their pre-designed scenarios. Their funnel design templates are one of the much better quality ones around and are continuously upgraded.
Each situation set features premium images, designs, and professional sales copy — simply include some details about your deals and you’re excellent to go.
A couple of quick contrasts amongst the market’s leading autoresponder, internet marketing automation software and funnels.
Getresponse Feature Review #8 – Special Discounts!
A hardly ever pointed out bonus offer function of Getresponse is that it offers you special deep discount rates or perks from widely known authority websites. Just have a look at these and you’ll understand what I imply.
- LiveChat – exceptional live chat and help desk software application – 50% off (or, you may opt for a $10 credit here)
- Clickmeeting – Easy-to-use video conferencing app, 100% no-install and mobile-friendly service, with automation tools and integrations done for you. – 30% off! (Get a 30-day FREE trial here).
- TailorBrands – an innovative branding platform that allows you to develop whatever you need with no effort and very little costs. — 25% off.
- VyprVPN – Premier VPN company who makes security and privacy easy and accessible for all Internet users. – 50% off first month!
- Brand24 – provides you immediate access to mentions about your brand throughout the web.- 50% off for very first 3 months.
- SEOPowerSuite – all-in-one software for running full-cycle SEO campaigns. – FREE for 30 days + 33% discount.
And many more. These are just tips of the icebergs!
All these unique perks are just bundled in their premium marketing toolkit inside your Getresponse members’ area.
Aweber Vs GetresponseEmail Marketing Strategy 2018
Now, both are really excellent email marketing tools and autoresponders. Nevertheless, there are couple of distinctions which boil down to what is your preference and circumstances.
Pricing wise, with Aweber, you get complete variety of features no matter which package or level you choose. You pay more for the variety of subscribers that you have in your list.
For Getresponse, you can only get the full host of functions with the greater plan. However, Getresponse’s price is a little cheaper than Aweber and if you’ve a smaller sized list size, Getresponse deals an extremely competitive rate.
For support, Aweber offers a phone assistance, which is not avalaible in Getresponse. So, if you’re someone who requires that assurance that you can just pick up the phone and get your technical concerns sorted out on the spot, go for Aweber. If not, Getresponse’s support is otherwise standard, just that it doesn’t have the 24/7 phone support.
Now, where Getresponse actually sticks out from Aweber is the extraordinary marketing automation and autoresponder choices, and a very comprehensive way of handling your e-mail sections.
With Getresponse, you can send out extremely customized e-mails with CRM performance built-in. And they have one of the more user-friendly and easy to use user interface. Compared to Aweber, they have a more contemporary and easy-to-customize email design templates.
Both use a complimentary trial, with Getresponse offering a no-credit-card-required free trial. So take your time, and try them out and see which one is best for you.
For Aweber, you can click through this link to get a FREE 30-day trial.
For Getresponse, this link will give you a no-credit-card-required 30-day FREE trial.
Getresponse Vs ClickFunnels
Both permit you to produce landing pages and sales funnel, however, Clickfunnels as the name says, provides much more remarkable features that you need to produce their sales funnel like email autoresponder software and shopping cart. The exceptional features enable you to develop a sales funnel for various purposes.Email Marketing Strategy 2018
Nevertheless, Getresponse started as an email responder service which’s their strong points. Its split-testing, reporting and information segmentation functions are difficult to beat in ClickFunnels.
ClickFunnels does have their own integrated e-mail responder, however it only includes their greater plan that costs $297/month. Nevertheless, it likewise lets you run your own affiliate program, and spares you the discomfort and headache of integrating with other email software application like MailChimp.
If you require more feature rich marketing automation software, you may think about ClickFunnels as it also incorporates with Twilio allowing users to send out automatic text to their funnel customers. (a plus point!).
In summary, depending what functions you’re trying to find, you may wish to consider ClickFunnels if you’re aiming to handle all aspects of marketing and sales funnel all from one application.