Email Marketing Glossary? Read on to find out…
…Why I Prefer Getresponse Over The Other Autoresponders For My Email Follow-up Needs, And In-depth Review Of This Premier Email Marketing Tool…
If you’re on this page, most probably you’re considering getting an email marketing option to help you in creating and sending newsletters to your clients.
The hunt for a decent autoresponder for your business is not an easy one.
Automating your email marketing is something that so vital – you wish to make certain they have rich functions, simple user interface, wide array of design templates, exceptional deliverability rate, solid assistance and most notably an affordable rates plan.
After testing out a few major email marketing autoresponders, I’m happy to announce the winner…GetResponse!
In this Getresponse review, I took my time to research about GetResponse as a leading e-mail marketing solution and drill down into its pros and cons. I hope by the end of this, ultimately it’s going to answer for you regarding Email Marketing Glossary and ultimately – Is Getresponse right for your service?
After going through this, you’re going to find…
- What precisely is Getresponse?
- Does it have all the functionality I need for my email marketing campaigns?
- What’s the rates like?
- How does it compare with other leading e-mail marketing options, like Aweber and Clickfunnels?
- What’s the new ‘Conversion Funnel’ feature like?Email Marketing Glossary
- Is Getresponse easy to use?
Keep reading to find out the answers to these concerns, followed by a summary of all the advantages and disadvantages of Getresponse.
Let’s begin with a standard introduction of the product.
What is Getresponse?
Getresponse started out as early as 1998 as an email marketing autoresponder. What it in fact allows you to do is produce a newsletter.
Essentially you can…
- Send one-time email broadcasts revealing updates and deals.
- Set up autoresponder -Nurture customers through automated follow-up emails.
- Automated emails – Trigger emails after purchases, abandoned carts, site visits, and more.
- Easy Segmentation of your e-mails – higher engagement rates by sending your message to a specific group of customers viewEmail Marketing Glossary
- Evaluate data related to your email marketing projects — open rate, click through, forwards etc.
For many years (and decades!), Getresponse’s function set has developed a fair bit, to the point where it has ended up being more of an ‘all-in-one’ marketing solution.
In addition to email marketing, it now also provides webinar hosting, landing pages and automated sales funnels.
It’s a popular platform for those who are aiming to have an autoresponder or email list management software application, landing page creation, webinar hosting and automated sales funnels all in one location.
Just before we dive into the pricing strategies, it is great to understand that Getresponse in fact gives a 30-days free trial.
This shows how confident they are with their marketing automation service. I wholeheartedly advise you to give it a test drive here, definitely free.
The Getresponse pricnig is among the most practicals that I have actually ever seen, compared to other autoresponder service. It depends on how many users or customers you have.
Generally, there are four Getresponse plans:
- Basic — starting at $15 each month to send out an unrestricted variety of e-mails to as much as 1,000 customers.
Even with this standard plan, besides the autoresponder functions, you get
- unlimited landing pages,
- unlimited automation design templates,
- sales funnels,
- unlimited lead funnels,
- Facebook Ads built-in
- ability to sell e-products
- Plus— starting at $49 each month for as much as 1,000 customers.
With Plus plan, extra features you get are the
- automation builder,
- webinars ( max 100 guests),
- contact scoring & tagging (an essential function!),Email Marketing Glossary
- 5 sales funnels and
- 5 webinar funnels.
Plus, it also permits you to have the ‘work together’ features in cases where you might have virtual assistants or colleagues who require to access the exact same account.
- Professional — beginning at $99 per month for as much as 1,000 subscribers.In this expert plan, in addition to the above, you get
- endless automation contractor,
- capability to host paid webinars,
- webinars with more participants (approximately 300!),
- unlimited sales funnels,
- unrestricted webinar funnels and
- 5 ‘work together’ users.
One great feature in this plan that I want to highlight here is the ‘on-demand webinars’ which enables you to have automated, prerecorded webinars without the need to be present during the occasion.
It’s also known as an evergreen webinar and you might need to pay big dollars elsewhere to have this feature but with Getresponse, you get them even at professional level. It’s a great add-on feature I would state!
- Enterprise — beginning at $1,199 monthly for lists going beyond 100,000.
This enterprise level provides you a dedicated IP address, and it consists of some deliverability and e-mail marketing consulting services as add-on.
As you add more subscribers to your list, the costs rise. For example, at the top end of the scale, you can expect to pay $450, $499 or $580 monthly respectively to host a list with 100,000 subscribers in it on the ‘Basic’, ‘Plus’ and ‘Professional’ plans.
For the “Enterprise” plan, specific prices depends upon your requirements and list size– if you want to go for this plan, you’ll need to call Getresponse to schedule a demonstration, discuss your requirements and work out pricing.
You can get considerable discount rates if you choose to pay upfront for 12 or 24 months of service (18% and 30% respectively).
In addition to the paid plans, a 30-day complimentary trial is also available, which you can access via this link.
Getresponse Feature Review #1: Perfect timing
With Perfect Timing, Getresponse knows the ” optimum hour of the day” when your customer is probably to open and click your e-mails.
When this option is activated, Getreponse will wait from 0 to 23 hours prior to delivering your e-mail to each subscriber separately to make certain that the shipment takes place exactly throughout that “perfect timing” slot for every individual on your list.
Example # 1: Sarah communicates with her email primarily at night. GetResponse has actually determined Sarah’s Perfect Time window to be between 7 PM and 8 PM. GetResponse predicts that’s when she’s probably to open e-mails and click on links.
With Perfect Timing off, you might send her an e-mail at 9 AM and Sarah will be buried with 10 hours of e-mails by the time she inspects her mail box at 7 PM. Or you could send her an e-mail at 11 PM when she’s already in zzz mode.Email Marketing Glossary
With Perfect Timing on, GetResponse will provide your email to Sarah in between 7 PM and 8 PM, dramatically increasing the opportunity she will open your email, read it and click through.
Best thing is, the perfect time is calculated based upon any previous mailing sent to Sarah by any user, not just you. This assists make Perfect Timing even more effective.
Example # 2: Let’s say you have 3 customers: Joe with Perfect Timing 9-10 am David with Perfect Timing 2-3 pm Sarah with Perfect Timing 7-8 pm. Now, you send out a newsletter at 9 AM in the morning with Perfect Timing on. Joe will be emailed immediately due to the fact that 9 AM is currently his “perfect timing”. David’s e-mail will be delayed by 5h to strike his “sweet spot” that begins at 2 PM. Sarah’s e-mail will be postponed by 10h (so that she gets it in between 7-8 pm).
Perfect Timing is truly really a good feature and it will absolutely increase your outcomes and conversion.
Good news: You get ”perfect time’ function even with the most standard plan (and naturally during your totally free 30-day trial with Getresponse here).
Getresponse Feature Review #2: 99% Deliverability rate.
The portion of emails sent that successfully reach your customers’ inboxes is a crucial aspect to consider. Without a great deliverability rate, even with the most sophiscated features, your message doesn’t get to the reader which’s the most essential part right?
While deliverability depends on lots of aspects, consisting of the material of your messages, the deliverability rate might differ for each mailing.
For Getresponse as a whole, nevertheless, stats show that their general deliverability rate presently stands at 99%, which is an excellent deliverability rate.
You can be rest assured that the large bulk of emails you send using Getresponse will reach your intended recipients.Email Marketing Glossary
So, as soon as you have actually got your Getresponse autoresponder set up properly, you can inspect deliverability rate of each message on your email analytics– this is a perk feature rarely seen in competing products’ metrics.
Excellent job, Getresponse!
Getresponse Feature Review #3 – Custom DKIM..
Custom DKIM is basically an authentication strategy created to improve security for the senders and receivers of email– is also offered on all Getresponse plans. This can truly improve deliverability.
Getresponse Feature Review #4 – A/B Testing…
Split testing, or A/B testing includes sending variants of your email to a few of the people on your newsletter, keeping track of the performance of each, and picking the ‘best’ variation to be sent out to the remainder of your list.
Compared to its competitors, it allows you to split test up to 5 different messages versus each other (using subject header, from field, content and send time as variables) – this is way much better than other email companies who only supply 2-3 variations for testing.
Besides split testing your email messages, you can also split test your landing page landing page, your funnels, your sign-up formsl . So, you do not require separate link tracking to do this. All is integrated in for you in Getresponse.
Getresponse Feature Review #5 – Done For You Conversion funnel..
With Getresponse, you also get done-for-you, automated sales funnel generator which not only builds your landing pages however also automates your emails, sells your products, and even recovers abandoned orders for you. Eventually it helps to convert your customers. It’s formerly known as autofunnel.Email Marketing Glossary
The cool thing is, practically every aspect of developing a funnel is included and automated for you. You just have to fill in the blank.
Even for sending traffic to your landing page, you can put Facebook and Instagram ad right in Getresponse itself. This is truly a time-saver. I like this feature!
Social advertisements creator is also included where you can utilize ready-made templates customized to your service and create spectacular animations in minutes– even if you’re not a designer. All from an app on your phone– at no additional expense.
You also have your landing pages and web forms all provided for you. The most excellent feature is their exit-intent pop-ups where you can get more comversions by recording the email addresses of visitors who are about to leave your pagepage. No additional coding for that. All you do is customize the material. It’s so simple!
Did you know that Getresponse act also as a shop for your products?
You can add and handle your digital and physical products in GetResponse — and instantly include them on your pages and in your e-mails.
If you’re doing e-commerce, you can quickly link your shopping cart and import your products from Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop. Whatever is made extremely uncomplicated and structured in Getresponse. That’s why I actually love about Getresponse!
Another impressive function is their abandon order email. It’s an useful function to encourage people to complete the orders they left behind by sending them perfectly-timed e-mails you do not even have to establish.
Getresponse Feature Review #6 – One-click Upsell Page
Have you seen those one-click upsell pages? With this function inside Getresponse, you can quickly increase your profits and promote limited-time offers instantly after a customer’s purchase. Establishing is not difficult at all, simply follow their on-screen guideline.
Getresponse Feature Review #7 – KISS!
I have actually been a Getresponse user for a long time and this is one of the factors I remained. Everything is made very easy for even the most beginner beginners.
Even if you have not set up a funnel in the past, I am really positive that you can release a funnel in under 2 hours (or perhaps quicker!) with their pre-designed scenarios. Their funnel templates are one of the much better quality ones around and are continuously upgraded.
Each scenario set features premium images, styles, and expert sales copy — simply include some information about your deals and you’re excellent to go.
A few fast comparisons among the marketplace’s leading autoresponder, internet marketing automation software and funnels.
Getresponse Feature Review #8 – Special Discounts!
A rarely discussed reward feature of Getresponse is that it gives you special deep discount rates or perks from popular authority websites. Simply have a look at these and you’ll understand what I mean.
- LiveChat – exceptional live chat and help desk software application – 50% off (or, you may opt for a $10 credit here)
- Clickmeeting – Easy-to-use video conferencing platform, 100% no-install and mobile-friendly service, with automation tools and integrations included. – 30% off! (Get a 30-day FREE trial here).
- TailorBrands – a revolutionary branding platform that enables you to create everything you require with absolutely no effort and minimal expenses. — 25% off.
- VyprVPN – Premier VPN provider who makes security and privacy simple and accessible for all Internet users. – 50% off first month!
- Brand24 – gives you immediate access to mentions about your brand name across the web.- 50% off for first 3 months.
- SEOPowerSuite – all-in-one software for running full-cycle SEO campaigns. – FREE for 30 days + 33% discount.
And much more. These are just tips of the icebergs!
All these special advantages are only bundled in their premium marketing toolkit inside your Getresponse members’ area.
Aweber Vs GetresponseEmail Marketing Glossary
Now, both are truly great email marketing tools and autoresponders. However, there are few distinctions which come down to what is your choice and scenarios.
Prices wise, with Aweber, you get complete series of functions no matter which plan or level you select. You pay more for the variety of subscribers that you have in your list.
For Getresponse, you can just get the complete suite of functions with the greater strategy. However, Getresponse’s rate is a little less expensive than Aweber and if you’ve a smaller sized list size, Getresponse offers a very competitive cost.
For support, Aweber uses a phone support, which is not avalaible in Getresponse. So, if you’re somebody who requires that comfort that you can simply pick up the phone and get your technical problems figured out on the spot, choose Aweber. If not, Getresponse’s support is otherwise basic, just that it doesn’t have the 24/7 phone support.
Now, where Getresponse truly stands apart from Aweber is the exceptional marketing automation and autoresponder options, and a very detailed way of handling your e-mail sectors.
With Getresponse, you can send extremely individualized emails with CRM performance built-in. And they have among the more user-friendly and easy to use interface. Compared to Aweber, they have a more contemporary and easy-to-customize email templates.
Both provide a free trial, with Getresponse offering a no-credit-card-required free trial. So take your time, and try them out and see which one is best for you.
For Aweber, you can click through this link to get a FREE 30-day trial.
For Getresponse, this link will give you a no-credit-card-required 30-day FREE trial.
Getresponse Vs ClickFunnels
Both allow you to create landing pages and sales funnel, nevertheless, Clickfunnels as the name suggests, provides much more outstanding features that you need to create their sales funnel like email autoresponder software and shopping cart. The amazing functions permit you to develop a sales funnel for various purposes.Email Marketing Glossary
However, Getresponse started as an e-mail responder service and that’s their strengths. Its split-testing, reporting and data division functions are hard to beat in ClickFunnels.
ClickFunnels does have their own integrated email responder, however it just includes their higher plan that costs $297/month. Nevertheless, it also lets you run your own affiliate program, and spares you the discomfort and headache of integrating with other email software application like MailChimp.
If you need more feature rich marketing automation software, you may think about ClickFunnels as it also integrates with Twilio enabling users to send out automatic text messages to their funnel customers. (a plus point!).
In summary, depending what features you’re looking for, you may wish to consider ClickFunnels if you’re seeking to handle all aspects of marketing and sales funnel all from one application.