6 Email Marketing Trends? Read on to find out…
…Why I Choose Getresponse Over The Other Autoresponders For My Email Follow-up Needs, And Detailed Review Of This Popular Email Marketing Tool…
If you’re on this page, most probably you’re thinking about getting an e-mail marketing app to assist you in developing and sending out newsletters to your subscribers.
The search for a decent autoresponder for your business is not an easy one.
Automating your email marketing is something that so vital – you want to make certain they have abundant functions, simple user interface, wide variety of design templates, outstanding deliverability rate, strong support and most significantly an affordable prices plan.
After jumping through a few major email marketing autoresponders, I’m happy to announce the winner…GetResponse!
In this Getresponse evaluation, I took my time to research about GetResponse as a famous e-mail marketing solution and drill down into its pros and cons. I hope by the end of this, ultimately it’s going to answer for you regarding 6 Email Marketing Trends and ultimately – Is Getresponse right for your service?
After going through this, you’re going to learn…
- What precisely is Getresponse?
- Does it have all the performance I require for my email marketing campaigns?
- What’s the pricing like?
- How does it compare to other leading email marketing solutions, like Aweber and Clickfunnels?
- What’s the brand-new ‘Conversion Funnel’ feature like?6 Email Marketing Trends
- Is Getresponse easy to use?
Continue reading to learn the answers to these questions, followed by a summary of all the benefits and drawbacks of Getresponse.
Let’s begin with a basic overview of the product.
What is Getresponse?
Getresponse began as early as 1998 as an email marketing autoresponder. What it really allows you to do is create a newsletter.
It means you can…
- Send one-time e-mail broadcasts announcing updates and offers.
- Establish autoresponder -Nurture subscribers through automated follow-up emails.
- Automated emails – Trigger e-mails after purchases, abandoned carts, website visits, and more.
- Easy Segmentation of your e-mails – greater engagement rates by sending your message to a particular group of customers view6 Email Marketing Trends
- Evaluate statistics related to your email marketing campaigns — open rate, click through, forwards and so on.
Throughout the years (and decades!), Getresponse’s function set has progressed a fair bit, to the point where it has actually ended up being more of an ‘all-in-one’ marketing option.
In addition to email marketing, it now also supplies webinar hosting, landing pages and automated sales funnels.
It’s a popular platform for those who are looking to have an autoresponder or email list management software, landing page development, webinar hosting and automated sales funnels all in one location.
Just before we dive into the prices plans, it is vital to understand that Getresponse in fact provides a 30-days free trial.
This shows how positive they are with their marketing automation service. I wholeheartedly advise you to give it a test drive here, absolutely free.
The Getresponse pricnig is among the most practicals that I have actually ever seen, compared to other autoresponder service. It depends on how many users or subscribers you have.
Essentially, there are four Getresponse plans:
- Basic — starting at $15 monthly to send out a limitless number of emails to as much as 1,000 subscribers.
Even with this standard plan, besides the autoresponder features, you get
- unlimited landing pages,
- unlimited automation templates,
- sales funnels,
- unlimited lead funnels,
- Facebook Ads built-in
- capability to sell e-products
- Plus— starting at $49 each month for as much as 1,000 customers.
With Plus plan, additional features you get are the
- automation contractor,
- webinars ( max 100 participants),
- contact scoring & tagging (a necessary function!),6 Email Marketing Trends
- 5 sales funnels and
- 5 webinar funnels.
Plus, it also enables you to have the ‘work together’ functions in cases where you might have virtual assistants or colleagues who need to access the same account.
- Professional — beginning at $99 per month for as much as 1,000 customers.In this professional plan, in addition to the above, you get
- limitless automation home builder,
- ability to host paid webinars,
- webinars with more participants (up to 300!),
- unlimited sales funnels,
- endless webinar funnels and
- 5 ‘work together’ users.
One bonus function in this plan that I wish to highlight here is the ‘on-demand webinars’ which permits you to have automated, prerecorded webinars without the need to be present during the occasion.
It’s also known as an evergreen webinar and you may need to pay big dollars elsewhere to have this feature but with Getresponse, you get them even at professional level. It’s a great add-on feature I would say!
- Enterprise — beginning at $1,199 each month for lists exceeding 100,000.
This enterprise level provides you a dedicated IP address, and it includes some deliverability and email marketing consulting services as add-on.
As you include more subscribers to your list, the costs rise. For instance, on top end of the scale, you can anticipate to pay $450, $499 or $580 each month respectively to host a list with 100,000 customers in it on the ‘Basic’, ‘Plus’ and ‘Professional’ plans.
For the “Enterprise” plan, specific prices depends on your requirements and list size– if you are considering this plan, you’ll need to get in touch with Getresponse to schedule a demo, discuss your needs and work out prices.
You can get significant discount rates if you pick to pay in advance for 12 or 24 months of service (18% and 30% respectively).
In addition to the paid plans, a 30-day free trial is also readily available, which you can access through this link.
Getresponse Feature Review #1: Perfect timing
With Perfect Timing, Getresponse understands the ” optimal hour of the day” when your customer is probably to open and click your emails.
When this option is triggered, Getreponse will wait from 0 to 23 hours before delivering your email to each subscriber separately to make sure that the delivery takes place exactly throughout that “perfect timing” slot for every individual on your list.
Example # 1: Sarah communicates with her e-mail mostly at night. GetResponse has actually determined Sarah’s Perfect Time window to be between 7 PM and 8 PM. GetResponse anticipates that’s when she’s probably to open emails and click links.
With Perfect Timing off, you may send her an email at 9 AM and Sarah will be buried with 10 hours of emails by the time she inspects her mailbox at 7 PM. Or you could send her an email at 11 PM when she’s already in zzz mode.6 Email Marketing Trends
With Perfect Timing on, GetResponse will deliver your email to Sarah between 7 PM and 8 PM, dramatically increasing the possibility she will open your email, read it and click through.
Cool thing is, the ideal time is determined based upon any previous mailing sent out to Sarah by any user, not just you. This helps make Perfect Timing even more efficient.
Example # 2: Let’s state you have 3 customers: Joe with Perfect Timing 9-10 am David with Perfect Timing 2-3 pm Sarah with Perfect Timing 7-8 pm. Now, you send a newsletter at 9 AM in the early morning with Perfect Timing on. Joe will be emailed right away since 9 AM is currently his “perfect timing”. David’s email will be postponed by 5h to hit his “sweet area” that starts at 2 PM. Sarah’s e-mail will be delayed by 10h (so that she gets it in between 7-8 pm).
Perfect Timing is truly really a game changer and it will certainly improve your results and conversion.
Note: You get ”perfect time’ function even with the most basic plan (and obviously during your complimentary 30-day trial with Getresponse here).
Getresponse Feature Review #2: 99% Deliverability rate.
The percentage of emails sent that successfully reach your customers’ inboxes is an important element to think about. Without a great deliverability rate, even with the most sophiscated features, your message doesn’t get to the reader which’s the most crucial part right?
While deliverability depends on lots of factors, including the material of your messages, the deliverability rate could vary for each mailing.
For Getresponse as a whole, however, stats reveal that their total deliverability rate currently stands at 99%, which is an outstanding deliverability rate.
You can be rest assured that the huge bulk of e-mails you send out utilizing Getresponse will reach your desired receivers.6 Email Marketing Trends
So, as soon as you have got your Getresponse autoresponder set up effectively, you can examine deliverability rate of each message on your e-mail analytics– this is a benefit feature hardly ever seen in completing products’ metrics.
Great job, Getresponse!
Getresponse Feature Review #3 – Custom DKIM..
Customized DKIM is basically an authentication method created to boost security for the senders and receivers of e-mail– is also offered on all Getresponse strategies. This can really improve deliverability.
Getresponse Feature Review #4 – A/B Testing…
Split testing, or A/B testing includes sending out versions of your email to a few of the people on your mailing list, monitoring the efficiency of each, and choosing the ‘best’ variation to be sent out to the rest of your list.
Compared to its competitors, it enables you to split test as much as five different messages versus each other (using subject header, from field, material and send out time as variables) – this is way much better than other email suppliers who only offer 2-3 versions for testing.
Besides split testing your e-mail messages, you can also split test your squeeze page landing page, your funnels, your opt-in forms . So, you do not require separate tracking tools to do this. All is integrated in for you in Getresponse.
Getresponse Feature Review #5 – Done For You Conversion funnel..
With Getresponse, you also get done-for-you, automatic sales funnel generator which not only develops your landing pages however also automates your emails, sells your products, and even recuperates deserted orders for you. Ultimately it assists to convert your customers. It’s formerly referred to as autofunnel.6 Email Marketing Trends
The cool thing is, almost every element of developing a funnel is included and automated for you. You simply need to fill in the blank.
Even for sending traffic to your landing page, you can put Facebook and Instagram advertisement right in Getresponse itself. This is really a time-saver. I like this function!
Social ads creator is also consisted of where you can use ready-made templates tailored to your business and develop spectacular animations in minutes– even if you’re not a designer. All from an app on your phone– at no additional expense.
You also have your landing pages and web forms all provided for you. The most excellent feature is their exit-intent pop-ups where you can get more opt-in by recording the email addresses of visitors who will leave your pagepage. No extra coding for that. All you do is customize the content. It’s so straightforward!
Did you realize that Getresponse act also as a shop for your products?
You can include and handle your digital and physical items in GetResponse — and immediately include them on your pages and in your emails.
If you’re doing e-commerce, you can quickly link your shopping cart and import your items from Etsy, Stripe, Shopify, BigCommerce, Magento, WooCommerce, and PrestaShop. Whatever is made really simple and streamlined in Getresponse. That’s why I really enjoy about Getresponse!
Another remarkable feature is their abandon order email. It’s a beneficial function to persuade people to complete the orders they left by sending them perfectly-timed emails you don’t even need to set up.
Getresponse Feature Review #6 – One-click Upsell Page
Have you seen those one-click upsell pages? With this function inside Getresponse, you can quickly increase your revenue and promote limited-time offers right away after a consumer’s purchase. Establishing is not hard at all, simply follow their on-screen instruction.
Getresponse Feature Review #7 – KISS!
I have been a Getresponse user for a long time and this is one of the factors I remained. Whatever is made very easy for even the most beginner beginners.
Even if you have actually not set up a funnel in the past, I am extremely positive that you can launch a funnel in under 2 hours (or perhaps quicker!) with their pre-designed templates. Their funnel templates are one of the better quality ones around and are constantly upgraded.
Each situation set features top quality images, designs, and professional sales copy — simply include some information about your offers and you’re excellent to go.
A few quick comparisons amongst the market’s leading autoresponder, internet marketing automation software application and funnels.
Getresponse Feature Review #8 – Special Discounts!
A seldom mentioned reward function of Getresponse is that it offers you special deep discount rates or benefits from popular authority websites. Simply have a look at these and you’ll comprehend what I mean.
- LiveChat – superior live chat and help desk software – 50% off (or, you may opt for a $10 credit here)
- Clickmeeting – Easy-to-use video conferencing software, 100% no-install and mobile-friendly solution, with automation tools and integrations done for you. – 30% off! (Get a 30-day FREE trial here).
- TailorBrands – an advanced branding platform that permits you to develop everything you need with absolutely no effort and minimal costs. — 25% off.
- VyprVPN – Premier VPN service provider who makes security and personal privacy easy and accessible for all Internet users. – 50% off first month!
- Brand24 – gives you immediate access to mentions about your brand name throughout the web.- 50% off for first 3 months.
- SEOPowerSuite – professional software for running full-cycle SEO campaigns. – FREE for 30 days + 33% discount.
And much more. These are just tips of the icebergs!
All these unique advantages are only bundled in their premium marketing toolkit inside your Getresponse members’ area.
Aweber Vs Getresponse6 Email Marketing Trends
Now, both are really good email marketing tools and autoresponders. However, there are few differences which boil down to what is your choice and situations.
Prices wise, with Aweber, you get total range of functions no matter which bundle or level you pick. You pay more for the variety of subscribers that you have in your list.
For Getresponse, you can only get the full suite of features with the higher plan. However, Getresponse’s cost is a little less expensive than Aweber and if you’ve a smaller list size, Getresponse deals a very competitive rate.
For support, Aweber offers a phone assistance, which is not avalaible in Getresponse. So, if you’re someone who requires that peace of mind that you can just pick up the phone and get your technical concerns sorted out on the spot, choose Aweber. If not, Getresponse’s assistance is otherwise basic, simply that it does not have the 24/7 phone assistance.
Now, where Getresponse truly stands apart from Aweber is the exceptional marketing automation and autoresponder options, and a very extensive way of handling your e-mail sectors.
With Getresponse, you can send highly customized emails with CRM functionality built-in. And they have one of the more user-friendly and easy to use interface. Compared to Aweber, they have a more contemporary and easy-to-customize email design templates.
Both use a totally free trial, with Getresponse offering a no-credit-card-required complimentary trial. So take your time, and attempt them out and see which one is best for you.
For Aweber, you can click through this link to get a FREE 30-day trial.
For Getresponse, this link will give you a no-credit-card-required 30-day FREE trial.
Getresponse Vs ClickFunnels
Both allow you to develop landing pages and sales funnel, nevertheless, Clickfunnels as the name says, includes much more excellent features that you need to create their sales funnel like email autoresponder software application and shopping cart. The remarkable functions enable you to produce a sales funnel for various purposes.6 Email Marketing Trends
However, Getresponse began as an email responder service and that’s their strengths. Its split-testing, reporting and information division features are difficult to beat in ClickFunnels.
ClickFunnels does have their own built-in email responder, however it just features their greater plan that costs $297/month. Nevertheless, it likewise lets you run your own affiliate program, and spares you the discomfort and headache of integrating with other email software like MailChimp.
If you need more function abundant marketing automation software, you might think about ClickFunnels as it also integrates with Twilio allowing users to send out automatic text messages to their funnel subscribers. (a plus point!).
In summary, depending what functions you’re searching for, you may want to consider ClickFunnels if you’re looking to manage all aspects of marketing and sales funnel all from one application.